HELP Learning Resource Centre catalog › Details for: Advertising and integrated brand promotion /

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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas CContributor(s): Allen, Chris J.; Semenik, Richard JPublication details: South-Western 2003Edition: 3rd edSubject(s): Advertising | Advertising media planningLOC classification: HF5821 | Ogu.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5821 Ogu. (Browse shelf (Opens below))	Available		H003486

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Previous	HF5821 Are. Essentials of comporary advertising /	HF5821 Cap. (The) future of advertising : new media, new clients, new consumers in the television age /	HF5821 Jug. Basic advertising /	HF5821 Ogu. Advertising and integrated brand promotion /	HF5821 Ros. Advertising communications and promotion management /	HF5821 Ros. Advertising communications and promotion management /	HF5821 Rus. Kleppner's advertising procedure /	Next

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