Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.
Publication details: Allen & Unwin 2000Edition: 2nd edSubject(s): Advertising - Psychological aspects | Consumer behaviorLOC classification: HF5832 | Sut.Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5832 Sut. (Browse shelf (Opens below)) | Available | H014629 |
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