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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

By: Sutherland, MaxContributor(s): Sylvester, Alice KPublication details: Allen & Unwin 2000Edition: 2nd edSubject(s): Advertising - Psychological aspects | Consumer behaviorLOC classification: HF5832 | Sut.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5832 Sut. (Browse shelf (Opens below))	Available		H014629

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