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Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.

By: Temporal, PaulContributor(s): Trott, MartinPublication details: J. Wiley 2001Subject(s): Relationship marketing | Brand name products - MarketingLOC classification: HF5415.55 | Tem.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.55 Tem. (Browse shelf (Opens below))	Available		H009694

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Previous	HF5415.55 Ega. Relationship marketing : exploring relational strategies in marketing /	HF5415.55 Lit. Relationship marketing management /	HF5415.55 Lit. Relationship marketing management /	HF5415.55 Tem. Romancing the customer : maximizing brand value through powerful relationship management /	HF5415.55 Var. Relationship marketing : dialogue and networks in the e-commerce era /	HF 5415.55 Bro Strategic customer care : an evolutionary approach to increasing customer value and profitability /	HF 5415.55 Bro Strategic customer care : an evolutionary approach to increasing customer value and profitability /	Next

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