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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirty.

By: Lovelock, Christopher HContributor(s): Wirtz, JochenPublication details: Pearson/Prentice Hall 2004Edition: 5th edSubject(s): Service industries - Asia - Marketing | Service industries - Asia - Management | Customer services - Asia - MarketingLOC classification: HD9980.5 | Lov.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD9980.5 Lov. (Browse shelf (Opens below))	Available		H000508
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD9980.5 Lov. (Browse shelf (Opens below))	Available		H000510

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Previous	HD9980.5 Lov. Services marketing /	HD9980.5 Lov. Services marketing : Australia and New Zealand /	HD9980.5 Lov. Services marketing : people, technology, strategy /	HD9980.5 Lov. Services marketing : people, technology, strategy /	HD9980.5 Lov. Services marketing : people, technology, strategy /	HD9980.5 Lov. Principles of service marketing and management /	HD9980.5 Lov. Services marketing : an Asia-Pacific and Australian perspective /	Next

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