How brands become icons : the principles of cultural branding / Douglas B. Holt.
Publication details: Harvard Business School Press 2004Subject(s): Brand name products | Business names | Popular cultureLOC classification: HD69 | B7Hol.Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HD69 B7Hol. (Browse shelf (Opens below)) | Available | H001188 |
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