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Your search returned 18 results.

1.
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Harvard business review on brand management.

by Harvard business review; Brand management.

Publication details: Harvard Business School Publishing 1999Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69.7 Har. (1).

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2.
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eBrands : building an Internet business at breakneck speed / Phil Carpenter.

by Carpenter, Phil.

Publication details: Harvard Business School Press 2000Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Car. (1).

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3.
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How brands become icons : the principles of cultural branding / Douglas B. Holt.

by Holt, Douglas B.

Publication details: Harvard Business School Press 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Hol. (1).

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4.
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Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart.

by Barlow, Janelle | Stewart, Paul; Title.

Publication details: Berrett-Koehler 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.5 Bar. (1).

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5.
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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7For (1).

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6.
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

by Calkins, Tim | Kellogg School of Management | Tybout, Alice M.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kel (1).

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7.
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Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post

by Post, Richard S | Post, Penelope N.

Publication details: McGraw-Hill 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Pos (1).

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8.
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Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling with Soren Askegaard ... [et al.]

by Schroeder, Jonathan E | Salzer-Morling, Miriam.

Publication details: Routledge 2006Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Bra (1), HELP UNIVERSITY (HU)Call number: HD69 B7Bra (1).

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9.
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler

by Wheeler, Alina.

Publication details: J. Wiley 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Whe (1), ELM LIBRARY (ELM)Call number: HD69 B7Whe (1).

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10.
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What is branding? / Matthew Healey

by Healey, Matthew.

Publication details: RotoVision Book 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Hea (1).

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11.
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler

by Wheeler, Alina.

Edition: 3rd ed.Publication details: J. Wiley 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HD69 B7Whe (1).

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12.
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(The) international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas

by Salinas, Gabriela.

Publication details: J. Wiley 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.1255 Sal (1).

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13.
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Brand relevance : making competitors irrelevant / David A. Aaker

by Aaker, David A.

Publication details: Jossey-Bass 2011Availability: Items available for loan: HELP ACADEMY (HA)Call number: HD69 B7Aak (1), ELM LIBRARY (ELM)Call number: HD69 B7Aak (1), HELP UNIVERSITY (HU)Call number: HD69 B7Aak (1).

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14.
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Competitive success : how branding adds value / John A. Davis

by Davis, John A.

Publication details: J. Wiley 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Dav (1).

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15.
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Brand turnaround : how brands gone bad returned to glory ... and the seven game changers that made the difference / Karen Post

by Post, Karen.

Publication details: McGraw-Hill 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD 69 B7Pos (1).

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16.
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace

by de Chernatony, Leslie | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th ed.Publication details: Routledge 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD 69 B7Dec (1).

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17.
(The) road to luxury : the evolution, markets, and strategies of luxury brand management / Ashok Som, Christian Blanckaert

by Som, Ashok | Blanckaert, Christian.

Publication details: J. Wiley Singapore 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD 69 B7Som (1).

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18.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan

by Kelley, Larry D | Jugenheimer, Donald W | Sheehan, Kim Bartel.

Edition: 4th ed.Publication details: Routledge 2015Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5826.5 Kel (1).

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