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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar.

By: Kumar, NirmalyaPublication details: Harvard Business School Press 2004Subject(s): Marketing | Strategic planningLOC classification: HF5415 | Kum.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415 Kum. (Browse shelf (Opens below))	Available		H004553
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415 Kum. (Browse shelf (Opens below))	Available		H013353

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Previous	HF5415 Kot. Marketing moves : a new approach to profits, growth and renewal /	HF5415 Kot. Kotler on marketing /	HF5415 Kot. Lateral marketing : new techniques for finding breakthrough ideas /	HF5415 Kum. Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	HF5415 Lam. Marketing /	HF5415 Lam. Marketing /	HF5415 Lan. (The) marketing primer /	Next

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