Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan.
Publication details: McGraw-Hill 2005Subject(s): Marketing - Management | Marketing - Management - Case studiesLOC classification: HF5415.13 | Lal.Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF5415.13 Lal. (Browse shelf (Opens below)) | Available | H004931 | |
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HELP ACADEMY (HA) New Materials Shelf | HF5415.13 Lal. (Browse shelf (Opens below)) | Available | H004933 | |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.13 Lal. (Browse shelf (Opens below)) | Available | H004932 | |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.13 Lal. (Browse shelf (Opens below)) | Available | H004934 |
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HF 5415.127 Dem Global marketing and advertising : understanding cultural paradoxes / | HF5415.129 Ber. Marketing channels / | HF5415.129 Ste. Marketing channels / | HF5415.13 Lal. Marketing management : text and cases / | HF5415.13 Mul. Marketing management : a strategic decision-making approach / | HF5415.13 Aak Strategic market management : global perspectives / | HF 5415.13 Gil Strategic marketing planning / |
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