Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd

By: Mullins, John WContributor(s): Walker, Orville C | Boyd, Harper W | TitlePublication details: McGraw-Hill / Irwin 2008Edition: 6th edSubject(s): Marketing - ManagementLOC classification: HF5415.13 | Mul
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