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(The) marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

By: O'Shaughnessy, JohnContributor(s): O'Shaughnessy, Nicholas Jackson | TitlePublication details: Oxford University Press 2003Subject(s): Consumer behavior | Consumers - Psychology | Marketing - Psychological aspects | Advertising - Psychological aspects | Decision making - Psychological aspects | Emotions - Economic aspectsLOC classification: HF5415.32 | Osh

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.32 Osh (Browse shelf (Opens below))	Available		H007593

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Previous	HF5415.32 Min (The) inscrutable shopper : consumer resistance in retail /	HF 5415.32 Moo Consumer behavior and culture : consequences for global marketing and advertising /	HF 5415.32 Onl Online consumer behavior : theory and research in social media, advertising, and e-tail /	HF5415.32 Osh (The) marketing power of emotion /	HF 5415.32 Osh Consumer behavior : perspectives, findings and explanations /	HF 5415.32 Osh Consumer behavior : perspectives, findings and explanations /	HF5415.32 Pea Pre-commerce : how companies and customers are transforming business together /	Next

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