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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard J | TitlePublication details: Thomson / South-Western 2006Edition: 4th edSubject(s): Advertising | Advertising media planningLOC classification: HF5821 | Ogu

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5821 Ogu (Browse shelf (Opens below))	Available		H011761

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Previous	HF5821 Mor Advertising and IMC : principles and practice /	HF 5821 Mor Advertising and IMC : principles and practice /	HF 5821 Mor Advertising and IMC : principles and practice /	HF5821 Ogu Advertising and integrated brand promotion /	HF5821 Ogu Advertising and integrated brand promotion /	HF5821 Sed Sold on language : how advertisers talk to you and what this says about you /	HF 5821 Wim (The) fundamentals of advertising /	Next

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