Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron
Publication details: Oxford University Press 2010Subject(s): Branding (Marketing) | Marketing - Social aspects | Branding (Marketing) - Case studiesLOC classification: HF5415.1255 | Hol| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF5415.1255 Hol (Browse shelf (Opens below)) | Available | H018714 | |
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Open Book Shelf
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.1255 Hol (Browse shelf (Opens below)) | Available | H018715 |
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