Your search returned 2 results.

1.
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.

by Blattberg, Robert C | Getz, Gary; Thomas, Jacquelyn S.

Publication details: Harvard Business School Press 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Bla. (1), ELM LIBRARY (ELM)Call number: HF5415.55 Bla. (1).

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Publication details: McGraw-Hill 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD9980.5 Zei (2), HELP ACADEMY (HA)Call number: HD9980.5 Zei (1).

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