Media analytics : understanding media, audiences, and consumers in the 21st century / C. Ann Hollifield and Amy Jo Coffey

By: Hollifield, C. AnnContributor(s): Coffey, Amy JoPublication details: London: New York Routledge, Taylor & Francis Group 2023ISBN: 9781138581050Subject(s): Mass media--Audiences | Mass media--Economic aspects | Data mining | Mass media--Research--MethodologyLOC classification: P 96 Hol
List(s) this item appears in: New Arrivals
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P 96 Hol (Browse shelf (Opens below)) Available P003119

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