Your search returned 7 results.

1.
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner, Paul J. Hensel.

by Bruner, Gordon C | Hensel, Paul J.

Publication details: American Marketing Association 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Bru. (1).

2.
Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

Publication details: American Marketing Association 2000Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5814 Adv. (1).

3.
Crisis marketing : when bad things happen to good companies / Joe Marconi.

by Marconi, Joe | American Marketing Association.

Edition: 2nd ed.Publication details: American Marketing Association/NTC Business Books 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.122 Mar. (1).

4.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe.

Publication details: American Marketing Association/McGraw-Hill 2002Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD59.2 Mar. (1).

5.
(The) moral dimension of marketing on business ethics / D. Kirk Davidson.

by Davidson, D. Kirk.

Publication details: American Marketing Association 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5414 Dav. (1).

6.
Dictionary of marketing terms / Peter D. Bennett, editor.

by Bennett, Peter D.; American Marketing Association.

Edition: 2nd ed.Publication details: American Marketing Association/NTC Business Books 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5412 Dic. (1).

7.
Business-to-business market research / Martin P. Block, Tamara S. Block

by Block, Martin P | Block, Tamara S.

Edition: 2nd ed.Publication details: American Marketing Association/Thomson 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.1263 Blo (1), HELP UNIVERSITY (HU)Call number: HF5415.1263 Blo (1).

Copyright © 2023 HELP Learning Resource Centre. All Rights Reserved.

Powered by Koha