Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Publication details: South-Western 2003Edition: 3rd edSubject(s): Advertising | Advertising media planningLOC classification: HF5821 | Ogu.Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5821 Ogu. (Browse shelf (Opens below)) | Available | H003486 |
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