Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan.

By: Barwise, PatrickContributor(s): Meehan, SeanPublication details: Harvard Business School Press 2004Subject(s): Customer satisfaction - Evaluation | MarketingLOC classification: HF5415.335 | Bar.
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HF5415.335 Bar. (Browse shelf (Opens below)) Available H007626

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