Your search returned 4 results.

1.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.

Edition: 3rd ed.Publication details: Sage Publications 2011Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.3 Han (1).

2.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O | Ingram, Thomas N.; LaForge, Raymond W.

Edition: 4th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1 Bea. (1).

3.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Edition: 5th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1 Bea (2), ELM LIBRARY (ELM)Call number: HF5415.1 Bea (1).

4.
Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma

by Netemeyer, Richard G | Bearden, William O | Sharma, Subhash | Title.

Publication details: Sage Publications 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: H61.27 Net (1).

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