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Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar

Contributor(s): Cova, Bernard | Kozinets, Robert V | Shankar, AviPublication details: Elsevier Butterworth-Heinemann 2007Subject(s): Market segmentation | Consumer behaviorLOC classification: HF5415.32 | Con
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Item type Current library Call number Status Date due Barcode
Open Book Shelf Open Book Shelf ELM LIBRARY (ELM)
New Materials Shelf 		HF5415.32 Con (Browse shelf (Opens below)) Available H014603

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