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(The) new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

By: Kapferer, Jean-NoelPublication details: Kogan Page 2008Edition: 4th edSubject(s): Brand name products - ManagementLOC classification: HD69 | B7Kap

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Kap (Browse shelf (Opens below))	Available		H012563

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