Your search returned 3 results.

1.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar.

by Kumar, Nirmalya.

Publication details: Harvard Business School Press 2004Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Kum. (1), HELP UNIVERSITY (HU)Call number: HF5415 Kum. (1).

2.
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E. M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Publication details: Harvard Business School Press 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kum (1).

3.
India-inside : the emerging innovation challenge to the west / Nirmalya Kumar, Phanish Puranam

by Kumar, Nirmalya | Puranam, Phanish.

Publication details: Harvard Business Review Press 2012Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HC440 T4Kum (1).

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