How brands grow : what marketers don't know / Byron Sharp and the researchers of Ehrenberg-Bass Institute
Publication details: Oxford University Press 2010Subject(s): Marketing | Branding (Marketing) | Brand name products - ManagementLOC classification: HF5415.1255 | Sha| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.1255 Sha (Browse shelf (Opens below)) | Available | H018742 |
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