Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff

By: Stiff, DanPublication details: McGraw-Hill 2006Subject(s): Brand name products - Marketing | Customer relations | Consumer satisfaction | Customer loyalty | Brand name products - Social aspectsLOC classification: HD69 | B7Sti
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HD69 B7Sti (Browse shelf (Opens below)) Available H005286

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