(The) marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Publication details: Oxford University Press 2003Subject(s): Consumer behavior | Consumers - Psychology | Marketing - Psychological aspects | Advertising - Psychological aspects | Decision making - Psychological aspects | Emotions - Economic aspectsLOC classification: HF5415.32 | OshItem type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | ELM LIBRARY (ELM) New Materials Shelf | HF5415.32 Osh (Browse shelf (Opens below)) | Available | H007593 |
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