(The) marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

By: O'Shaughnessy, JohnContributor(s): O'Shaughnessy, Nicholas Jackson | TitlePublication details: Oxford University Press 2003Subject(s): Consumer behavior | Consumers - Psychology | Marketing - Psychological aspects | Advertising - Psychological aspects | Decision making - Psychological aspects | Emotions - Economic aspectsLOC classification: HF5415.32 | Osh
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HF5415.32 Osh (Browse shelf (Opens below)) Available H007593

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