Your search returned 52 results.

1.
Bottom-up marketing / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Publication details: McGraw-Hill 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Rie. (1), ELM LIBRARY (ELM)Call number: HF5415 Rie. (1).

2.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C | Taylor, James R.

Edition: 5th ed.Publication details: McGraw-Hill 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Kin. (3), ELM LIBRARY (ELM)Call number: HF5415.2 Kin. (1).

3.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Publication details: McGraw-Hill 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD9980.5 Zei. (1), ELM LIBRARY (ELM)Call number: HD9980.5 Zei. (1).

4.
Marketing and consumer behavior in East and South-East Asia / Anthony Pecotich, Clifford J. Schultz.

by Pecotich, Anthony; Schultz, Clifford J.

Publication details: McGraw-Hill 1998Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.12 A7Mar. (1), HELP UNIVERSITY (HU)Call number: HF5415.12 A7Mar. (1). Damaged (1).

5.
Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar.

by Mougayar, Walid.

Edition: 2nd ed.Publication details: McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5548.32 Mou. (2), ELM LIBRARY (ELM)Call number: HF5548.32 Mou. (1).

6.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe.

Publication details: American Marketing Association/McGraw-Hill 2002Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD59.2 Mar. (1).

7.
Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P.; Ortinau, David J.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.2 Hai. (1), HELP UNIVERSITY (HU)Call number: HF5415.2 Hai. (2).

8.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven Williams; Rudelius, William.

Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Ker. (1), HELP ACADEMY (HA)Call number: HF5415 Ker. (3).

9.
Business marketing / Frank G. Bingham, Roger Gomes, Patricia A. Knowles.

by Bingham, Frank G | Gomes, Roger; Knowles, Patricia A.

Edition: 3rd ed.Publication details: McGraw-Hill 2005Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.1263 Bin. (1), ELM LIBRARY (ELM)Call number: HF5415.1263 Bin. (1), HELP UNIVERSITY (HU)Call number: HF5415.1263 Bin. (2).

10.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Pet. (1), HELP UNIVERSITY (HU)Call number: HF5415.32 Pet. (2).

11.
Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A.; Rangan, V. Kasturi.

Publication details: McGraw-Hill 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Lal. (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Lal. (2), HELP ACADEMY (HA)Call number: HF5415.13 Lal. (1).

12.
Business marketing : connecting strategy, relationship, and learning / F. Robert Dwyer, John F. Tanner.

by Dwyer, F. Robert | Tanner, John F.

Edition: 3rd ed.Publication details: McGraw-Hill 2006Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Dwy. (3), HELP ACADEMY (HA)Call number: HF5415 Dwy. (2), HELP UNIVERSITY (HU)Call number: HF5415 Dwy. (2).

13.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.

by Simchi-Levi, David | Kaminsky, Philip; Simchi-Levi, Edith.

Edition: 2nd ed.Publication details: McGraw-Hill 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.7 Sim. (1).

14.
Marketing / Roger A. Kerin..... [ et al. ].

by Kerin, Roger A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Mar. (3), ELM LIBRARY (ELM)Call number: HF5415 Mar. (1).

15.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Edition: 5th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1 Bea (2), ELM LIBRARY (ELM)Call number: HF5415.1 Bea (1).

16.
Strategic marketing : an applied perspective / Jan Karel Alsem.

by Alsem, Karel Jan.

Publication details: McGraw-Hill 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Als. (1).

17.
Relationship selling / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Marshall, Greg W.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2008Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5438.25 Joh (1).

18.
(The) breakaway brand : how great brands stand out / Francis J. Kelly, Barry Silverstein.

by Kelly, Francis J | Silverstein, Barry.

Publication details: McGraw-Hill 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kel (1).

19.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 14th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415 Etz (1), ELM LIBRARY (ELM)Call number: HF5415 Etz (1), HELP UNIVERSITY (HU)Call number: HF5415 Etz (1).

20.
Business marketing : an Asian perspective / Lau Geok Theng

by Lau, Geok Theng.

Publication details: McGraw-Hill 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.12 Lau (1), HELP UNIVERSITY (HU)Call number: HF5415.12 Lau (1).

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