Your search returned 35 results.

1.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C., 1943- | Taylor, James R.

Edition: 4th ed.Publication details: McGraw-Hill 1991Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.2 Kin. (1), HELP UNIVERSITY (HU)Call number: HF5415.2 Kin. (1).

2.
Advertising communications and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Publication details: Irwin/McGraw-Hill 1996Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ros. (1), HELP UNIVERSITY (HU)Call number: HF5821 Ros. (1). Damaged (1).

3.
Internet marketing research : resources and techniques / Ed Forrest.

by Forrest, Ed.

Publication details: McGraw-Hill 1999Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.1265 For. (1), HELP UNIVERSITY (HU)Call number: HF5415.1265 For. (2).

4.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed...... [ et al. ].

by Mohammed, Rafi.

Edition: 2nd ed.Publication details: McGraw-Hill 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1265 Int. (1), HELP ACADEMY (HA)Call number: HF5415.1265 Int. (1).

5.
Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel. (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

6.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Publication details: McGraw-Hill 2002Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF1416 Cat. (1).

7.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J.; Stanton, William J.

Edition: 13th ed.Publication details: Irwin/McGraw-Hill 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415 Etz. (2), HELP UNIVERSITY (HU)Call number: HF5415 Etz. (1).

8.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven Williams; Rudelius, William.

Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Ker. (1), HELP ACADEMY (HA)Call number: HF5415 Ker. (3).

9.
Business marketing / Frank G. Bingham, Roger Gomes, Patricia A. Knowles.

by Bingham, Frank G | Gomes, Roger; Knowles, Patricia A.

Edition: 3rd ed.Publication details: McGraw-Hill 2005Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.1263 Bin. (1), ELM LIBRARY (ELM)Call number: HF5415.1263 Bin. (1), HELP UNIVERSITY (HU)Call number: HF5415.1263 Bin. (2).

10.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jean-Claude Larreche.

by Mullins, John W | Walker, Orville C.; Larreche, Jean-Claude.

Edition: 5th ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.13 Mul. (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Mul. (1).

11.
Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A.; Rangan, V. Kasturi.

Publication details: McGraw-Hill 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Lal. (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Lal. (2), HELP ACADEMY (HA)Call number: HF5415.13 Lal. (1).

12.
Business marketing : connecting strategy, relationship, and learning / F. Robert Dwyer, John F. Tanner.

by Dwyer, F. Robert | Tanner, John F.

Edition: 3rd ed.Publication details: McGraw-Hill 2006Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Dwy. (3), HELP ACADEMY (HA)Call number: HF5415 Dwy. (2), HELP UNIVERSITY (HU)Call number: HF5415 Dwy. (2).

13.
Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 10th ed.Publication details: McGraw-Hill/Irwin 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Per. (1), HELP ACADEMY (HA)Call number: HF5415 Per. (1).

14.
International marketing / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: 13th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1416 Cat (4), HELP ACADEMY (HA)Call number: HF1416 Cat (2).

15.
Sports marketing / Sam Fullerton.

by Fullerton, Sam.

Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP ACADEMY (HA)Call number: GV716 Ful (1).

16.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 14th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415 Etz (1), ELM LIBRARY (ELM)Call number: HF5415 Etz (1), HELP UNIVERSITY (HU)Call number: HF5415 Etz (1).

17.
Think ASEAN! : rethinking marketing toward ASEAN Community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

by Kotler, Philip | Kartajaya, Hermawan | Hooi, Den Huan.

Publication details: McGraw-Hill 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.12 Kot (2), HELP ACADEMY (HA)Call number: HF5415.12 Kot (1).

18.
Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel F.

Edition: 9th ed.Publication details: McGraw-Hill 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.135 Cra (1), ELM LIBRARY (ELM)Call number: HF5415.135 Cra (1), HELP UNIVERSITY (HU)Call number: HF5415.135 Cra (1).

19.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Publication details: McGraw-Hill 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD9980.5 Zei (2), HELP ACADEMY (HA)Call number: HD9980.5 Zei (1).

20.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel (5).

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