(The) power of customer misbehavior : driven growth and innovation by learning from your customers / Michael Fisher, Martin Abbott and Kalle Lyytinen

By: Fisher, MichaelContributor(s): Abbott, Martin | Lyytinen, KallePublication details: Palgrave Macmillan 2014ISBN: 9781137348913Subject(s): Customer behavior | Marketing | Customer relations - ManagementLOC classification: HF | 5415.32
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HF 5415.32 Fis (Browse shelf (Opens below)) Available H021421

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