Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.

By: Temporal, PaulContributor(s): Trott, MartinPublication details: J. Wiley 2001Subject(s): Relationship marketing | Brand name products - MarketingLOC classification: HF5415.55 | Tem.
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HF5415.55 Tem. (Browse shelf (Opens below)) Available H009694

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