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(The) new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

By: Kapferer, Jean-NoelPublication details: Kogan Page 2008Edition: 4th edSubject(s): Brand name products - ManagementLOC classification: HD69 | B7Kap

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Kap (Browse shelf (Opens below))	Available		H012563

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Previous	HD 69 B7Dec Creating powerful brands /	HD69 B7Dec. From brand vision to brand evaluation : strategically building and sustaining brands /	HD69 B7For Brands laid bare : using market research for evidence-based brand management /	HD69 B7Kap (The) new strategic brand management : creating and sustaining brand equity long term /	HD69 B7Kel Kellogg on branding : the marketing faculty of the Kellogg School of Management /	HD69 B7Kel (The) breakaway brand : how great brands stand out /	HD69 B7Kel Best practice cases in branding : lessons from the world's strongest brands /	Next

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