Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Publication details: Prentice Hall/Financial Times 2008Edition: 4th edSubject(s): Target marketing | Marketing - ManagementLOC classification: HF5415.127 | Hoo| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.127 Hoo (Browse shelf (Opens below)) | Available | H013820 | |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.127 Hoo (Browse shelf (Opens below)) | Available | H013448 |
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| HF 5415.1265 Zim Social media marketing all-in-one for dummies / | HF 5415.1265 Zim Social media marketing all-in-one for dummies / | HF5415.127 And (The) long tail : why the future of business is selling less of more / | HF5415.127 Hoo Marketing strategy and competitive positioning / | HF5415.127 Hoo Marketing strategy and competitive positioning / | HF5415.127 Kru Top market strategy : applying the 80/20 rule / | HF 5415.127 Mar Marketing strategy and competitive positioning / |
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