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Creating market insight : how firms create value from market understanding / Brian D. Smith, Paul G. Raspin

By: Smith, Brian DContributor(s): Raspin, Paul GPublication details: J. Wiley 2008Subject(s): Marketing - Management | Marketing - Planning | Problem solving | Organizational effectivenessLOC classification: HF5415.13 | Smi

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.13 Smi (Browse shelf (Opens below))	Available		H013597

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Previous	HF5415.13 Pet Marketing management : knowledge and skills /	HF5415.13 Ree Strategic marketing planning /	HF5415.13 Smi Making marketing happen : how great companies make strategic marketing planning work for them /	HF5415.13 Smi Creating market insight : how firms create value from market understanding /	HF 5415.13 Str Marketing and management models : a guide to understanding and using business models /	HF5415.13 Wes Strategic marketing : creating competitive advantage /	HF5415.13 Wes Strategic marketing : creating competitive advantage /	Next

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