Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle
Publication details: J. Wiley 2008Edition: 2nd edSubject(s): Marketing - Management | Corporations - ValuationLOC classification: HF5415.13 | Doy| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF5415.13 Doy (Browse shelf (Opens below)) | Available | H014598 |
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| HF5415.13 Aak Spanning silos : the new CMO imperative / | HF5415.13 Aak Strategic market management : global perspectives / | HF 5415.13 Cac Entrepreneurial marketing for SMEs / | HF5415.13 Doy Value-based marketing : marketing strategies for corporate growth and shareholder value / | HF 5415.13 Har HBR's 10 must reads on strategic marketing | HF 5415.13 Hut Business marketing management : B2B / | HF 5415.13 Hut Business marketing management : B2B / |
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