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Brand relevance : making competitors irrelevant / David A. Aaker

By: Aaker, David APublication details: Jossey-Bass 2011Subject(s): Brand name products | Branding (Marketing) | Technological innovationsLOC classification: HD69 | B7Aak

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Aak (Browse shelf (Opens below))	Available		H016910
Open Book Shelf	HELP ACADEMY (HA) New Materials Shelf	HD69 B7Aak (Browse shelf (Opens below))	Available		H016909
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Aak (Browse shelf (Opens below))	Available		H018262

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Previous	HD66 Ven (The) influence edge : how to persuade others to help you achieve your goals /	HD 66 Whe Creating effective teams : a guide for members and leaders /	HD69 B7Aak Brand leadership /	HD69 B7Aak Brand relevance : making competitors irrelevant /	HD69 B7Anh. Brand new justice : how branding places and products can help the developing world /	HD69 B7Bra Brand culture /	HD69 B7Dav Competitive success : how branding adds value /	Next

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