Qualitative consumer and marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets

By: Belk, RussellContributor(s): Fischer, Eileen | Kozinets, Robert VPublication details: Sage Publications 2013ISBN: 9780857027672Subject(s): Marketing research | Consumer - Research | Qualitative researchLOC classification: HF | 5415.2
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