HELP Learning Resource Centre catalog › Details for: Advertising media planning : a brand management approach /

Normal view MARC view ISBD view

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan

By: Kelley, Larry DContributor(s): Jugenheimer, Donald W | Sheehan, Kim BartelPublication details: Routledge 2015Edition: 4th edISBN: 9780765640901Subject(s): Marketing | Advertising media planning | Brand name productsLOC classification: HF | 5826.5

Average rating: 0.0 (0 votes)

Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF 5826.5 Kel (Browse shelf (Opens below))	Available		H025544

Previous					No cover image available		No cover image available	Next
Previous	HF 5825 Edw How to write copy that sells : the step-by-step system for more sales, to more customers, more often /	HF 5826.5 Ges Media planning and buying in the 21st century : workbook /	HF 5826.5 Kat (The) media handbook : a complete guide to advertising media selection, planning, research, and buying /	HF 5826.5 Kel Advertising media planning : a brand management approach /	HF5827.2 Rie. Positioning : the battle for your mind /	HF5827.2 Rie Positioning : the battle for your mind /	HF5827.95 Sil. (The) secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /	Next

27972

There are no comments on this title.

to post a comment.