(The) brand flip : why customers now run companies - and how to profit from it : a whiteboard overview / Marty Neumeier

By: Neumeier, MartyPublication details: New Riders 2016ISBN: 9780134172811Subject(s): Product management | Brand loyalty | Consumers | Branding (Marketing) | Relationship marketing | Customer relationsLOC classification: HF | 5415.32
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