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Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva

By: Minsky, LaurenceContributor(s): Geva, Ilan | PPPublication details: Kogan Page Ltd. 2020ISBN: 9780749483609Subject(s): International business enterprises - Management | Brand name products - Management | Brand name products - Management - Case studiesLOC classification: HD | 69

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP ACADEMY (HA) New Materials Shelf	HD 69 Min (Browse shelf (Opens below))	Available		H025672

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