HELP Learning Resource Centre catalog › Details for: Advertising promotion and Supplemental aspects of integrated marketing communications /

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Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence APublication details: Dryden Press 2000Edition: 5th edSubject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Shi.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5823 Shi. (Browse shelf (Opens below))	Available		H003329
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5823 Shi. (Browse shelf (Opens below))	Available		H003331

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Previous	HF5823 Bur. Promotion management /	HF5823 Rom. How to advertise : what works, what doesnt - and why /	HF5823 Shi. Promotion management & marketing communications /	HF5823 Shi. Advertising promotion and Supplemental aspects of integrated marketing communications /	HF5823 Shi. Advertising promotion and Supplemental aspects of integrated marketing communications /	HF5823 Shi. Advertising, promotion, and supplemental aspects of integrated marketing communications /	HF5823 Shi. Advertising, promotion, and supplemental aspects of integrated marketing communications /	Next

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