HELP Learning Resource Centre catalog › Details for: Brand failures : the truth about the 100 biggest branding mistakes of all time /

Normal view MARC view ISBD view

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Haig, MattPublication details: Kogan Page 2003Subject(s): Brand name products - Marketing | Brand loyalty | Brand choiceLOC classification: HD69 | B7Hai.

Average rating: 0.0 (0 votes)

Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Hai. (Browse shelf (Opens below))	Available		H001187

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	HD69 B7Anh. Brand new justice : how branding places and products can help the developing world /	HD69 B7Bra Brand culture /	HD69 B7Dav Competitive success : how branding adds value /	HD69 B7Hai. Brand failures : the truth about the 100 biggest branding mistakes of all time /	HD69 B7Hea What is branding? /	HD69 B7Hol. How brands become icons : the principles of cultural branding /	HD69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	Next

11800

There are no comments on this title.

to post a comment.