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Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E. M. Steenkamp.

By: Kumar, NirmalyaContributor(s): Steenkamp, Jan-Benedict E. MPublication details: Harvard Business School Press 2007Subject(s): Brand name products - MarketingLOC classification: HD69 | B7Kum

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Kum (Browse shelf (Opens below))	Available		H001191

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Previous	HD 69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	HD 69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	HD 69 B7Kru Brand growth barriers : identify, understand, and overcome them /	HD69 B7Kum Private label strategy : how to meet the store brand challenge /	HD69 B7Pos Global brand integrity management : how to protect your product in today's competitive environment /	HD 69 B7Pos Brand turnaround : how brands gone bad returned to glory ... and the seven game changers that made the difference /	HD 69 B7Rol Asian brand strategy : building and sustaining strong global brands in Asia /	Next

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