Your search returned 134 results.

21.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C., 1943- | Taylor, James R.

Edition: 4th ed.Publication details: McGraw-Hill 1991Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.2 Kin. (1), HELP UNIVERSITY (HU)Call number: HF5415.2 Kin. (1).

22.
Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster.

by Webster, Frederick E.

Publication details: J. Wiley 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Web. (1).

23.
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald.

by McDonald, Malcolm H. B.

Edition: 3rd ed.Publication details: Butterworth/Heinemann 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Macd. (1).

24.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C | Taylor, James R.

Edition: 5th ed.Publication details: McGraw-Hill 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Kin. (3), ELM LIBRARY (ELM)Call number: HF5415.2 Kin. (1).

25.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 4th ed.Publication details: Irwin 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Leh. (1).

26.
Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 9th ed.Publication details: Prentice Hall International 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Kot. (1).

27.
Marketing management : integrating theory and practice / Tony Proctor.

by Proctor, Tony.

Publication details: International Thomson Business Press 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Pro. (1).

28.
Marketing logistics / Martin Christopher with case study contributions by Helen Peck.

by Christopher, Martin.

Publication details: Butterworth/Heinemann 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Chr. (2).

29.
Marketing channels / Barry Berman.

by Berman, Barry.

Publication details: J. Wiley 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.129 Ber. (2).

30.
(The) PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.

by Buzzell, Robert D | Gale, Bradley.

Publication details: Free Press 1987Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Buz. (1).

31.
Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R.; Kinnear, Thomas C.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Eng. (2).

32.
Competitive marketing strategy : dynamic manoeuvring for competitive position / Linden Brown.

by Brown, Linden.

Edition: 2nd ed.Publication details: Nelson ITP 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.15 Bro. (2).

33.
Marketing strategy : relationships, offerings, timing and resource allocation / D. Sudharshan.

by Sudharshan, D.

Publication details: Prentice Hall International 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Sud. (2).

34.
Strategy and process in marketing / John A. Murray and Aidan O'Driscoll.

by Murray, John A | O'Driscoll, Aidan.

Publication details: Prentice Hall 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Mur. (1).

35.
Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 5th ed.Publication details: J. Wiley 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Aak. (2), ELM LIBRARY (ELM)Call number: HF5415.13 Aak. (1).

36.
Global marketing strategies / Jean-Pierre, H. David Hennessey.

by Jeannet, Jean-Pierre | Hennessey, H. David.

Edition: 4th ed.Publication details: Houghton Mifflin 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1009.5 Jea. (2).

37.
Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan.

by Knox, Simon | Maklan, Stan.

Publication details: Financial Times/Pitman 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Kno. (1).

38.
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F.; McDaniel, Carl D.

Edition: 5th ed.Publication details: South-Western 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Lam. (1).

39.
Marketing planning and strategy / Subhash C. Jain.

by Jain, Subhash C | Marketing planning and strategy.

Edition: 6th ed.Publication details: South-Western College Publishing 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Jai. (4).

40.
Advertising and sales promotion strategy / Gerard J. Tellis.

by Tellis, Gerard J.

Publication details: Addison-Wesley 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Tel. (1).

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