Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud

By: Hooley, Graham JContributor(s): Piercy, Nigel | Nicoulaud, BrigittePublication details: Prentice Hall/Financial Times 2008Edition: 4th edSubject(s): Target marketing | Marketing - ManagementLOC classification: HF5415.127 | Hoo
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