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Bottom-up marketing / by Al Ries and Jack Trout. by Ries, Al | Trout, Jack. Publication details: McGraw-Hill 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Rie. (1), ELM LIBRARY (ELM)Call number: HF5415 Rie. (1).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 5th ed.Publication details: South-Western Cengage Learning 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ogu (4), HELP UNIVERSITY (HU)Call number: HF5821 Ogu (1), ELM LIBRARY (ELM)Call number: HF5821 Ogu (1), HMC LibraryCall number: HF5821 Ogu (1), FOUNDERS LIBRARY (S2)Call number: HF5821 Ogu (1).
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Marketing communications / John Egan by Egan, John. Edition: 2nd ed.Publication details: Sage Publications 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.123 Ega (1), FOUNDERS LIBRARY (S2)Call number: HF 5415.123 Ega (1), HELP UNIVERSITY (HU)Call number: HF 5415.123 Ega (1). Checked out (1).
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