Your search returned 133 results.

41.
Annual editions : marketing, 04/05 / John E. Richardson, editor.

Edition: 26th ed.Publication details: McGraw-Hill/Dushkin 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Ann. (1).

42.
Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Per. (1).

43.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J.; Stanton, William J.

Edition: 13th ed.Publication details: Irwin/McGraw-Hill 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415 Etz. (2), HELP UNIVERSITY (HU)Call number: HF5415 Etz. (1).

44.
Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel F.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.135 Cra. (2).

45.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O | Ingram, Thomas N.; LaForge, Raymond W.

Edition: 4th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1 Bea. (1).

46.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven Williams; Rudelius, William.

Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Ker. (1), HELP ACADEMY (HA)Call number: HF5415 Ker. (3).

47.
Business marketing / Frank G. Bingham, Roger Gomes, Patricia A. Knowles.

by Bingham, Frank G | Gomes, Roger; Knowles, Patricia A.

Edition: 3rd ed.Publication details: McGraw-Hill 2005Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.1263 Bin. (1), ELM LIBRARY (ELM)Call number: HF5415.1263 Bin. (1), HELP UNIVERSITY (HU)Call number: HF5415.1263 Bin. (2).

48.
Marketing research / Peter Chisnall.

by Chisnall, Peter M.

Edition: 7th ed.Publication details: McGraw-Hill 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Chi. (1).

49.
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley.

by Batterley, Richard.

Publication details: McGraw-Hill 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Bat. (1).

50.
Strategic marketing management : a means-end approach / Mark E. Parry.

by Parry, Mark E.

Publication details: McGraw-Hill 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Par. (1).

51.
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 15th ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Per. (1).

52.
Principles of advertising and IMC / Tom Duncan.

by Duncan, Tom.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Dun. (2).

53.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 6th ed.Publication details: McGraw-Hill 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Leh. (2).

54.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jean-Claude Larreche.

by Mullins, John W | Walker, Orville C.; Larreche, Jean-Claude.

Edition: 5th ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.13 Mul. (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Mul. (1).

55.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Pet. (1), HELP UNIVERSITY (HU)Call number: HF5415.32 Pet. (2).

56.
Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A.; Rangan, V. Kasturi.

Publication details: McGraw-Hill 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Lal. (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Lal. (2), HELP ACADEMY (HA)Call number: HF5415.13 Lal. (1).

57.
Business marketing : connecting strategy, relationship, and learning / F. Robert Dwyer, John F. Tanner.

by Dwyer, F. Robert | Tanner, John F.

Edition: 3rd ed.Publication details: McGraw-Hill 2006Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Dwy. (3), HELP ACADEMY (HA)Call number: HF5415 Dwy. (2), HELP UNIVERSITY (HU)Call number: HF5415 Dwy. (2).

58.
Resumes for sales and marketing careers : with sample cover letters / editors of McGraw-Hill.

Edition: 3rd ed.Publication details: McGraw-Hill 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5383 Res. (1).

59.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.

by Simchi-Levi, David | Kaminsky, Philip; Simchi-Levi, Edith.

Edition: 2nd ed.Publication details: McGraw-Hill 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.7 Sim. (1).

60.
Applications in Basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 2005-2006 ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Per. (1).

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