Your search returned 32 results.

1.
TQM for sales and marketing management / James W. Cortada.

by Cortada, James W.

Publication details: McGraw-Hill 1991Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5438.4 Cor. (1).

2.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

by Bowersox, Donald J.

Publication details: McGraw-Hill 1992Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.129 Bow. (1).

3.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C., 1943- | Taylor, James R.

Edition: 4th ed.Publication details: McGraw-Hill 1991Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.2 Kin. (1), HELP UNIVERSITY (HU)Call number: HF5415.2 Kin. (1).

4.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C | Taylor, James R.

Edition: 5th ed.Publication details: McGraw-Hill 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Kin. (3), ELM LIBRARY (ELM)Call number: HF5415.2 Kin. (1).

5.
Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R.; Kinnear, Thomas C.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Eng. (2).

6.
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 2nd ed.Publication details: McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD9980.5 Pal. (1).

7.
Cases in marketing management / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Publication details: McGraw-Hill 1992Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Gui. (1).

8.
How to prepare a promotional plan / David Waller.

by Waller, David.

Publication details: McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Wal. (1).

9.
Marketing strategy : a decision-focused approach / Orville C. Walker...... [ et al. ].

by Walker, Orville C.

Edition: 4th ed.Publication details: McGraw-Hill/Irwin 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Mar. (1).

10.
Global marketing : foreign entry, local marketing and global marketing / Johny K. Johansson.

by Johansson, Johny K.

Edition: 3rd ed.Publication details: McGraw-Hill/Irwin 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1416 Joh. (2).

11.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Pet. (2).

12.
Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel F.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.135 Cra. (2).

13.
Strategic marketing management : a means-end approach / Mark E. Parry.

by Parry, Mark E.

Publication details: McGraw-Hill 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Par. (1).

14.
Principles of advertising and IMC / Tom Duncan.

by Duncan, Tom.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Dun. (2).

15.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 6th ed.Publication details: McGraw-Hill 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Leh. (2).

16.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jean-Claude Larreche.

by Mullins, John W | Walker, Orville C.; Larreche, Jean-Claude.

Edition: 5th ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.13 Mul. (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Mul. (1).

17.
Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A.; Rangan, V. Kasturi.

Publication details: McGraw-Hill 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Lal. (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Lal. (2), HELP ACADEMY (HA)Call number: HF5415.13 Lal. (1).

18.
Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel F.

Edition: 8th ed.Publication details: McGraw-Hill 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.135 Cra. (3).

19.
Strategic marketing : an applied perspective / Jan Karel Alsem.

by Alsem, Karel Jan.

Publication details: McGraw-Hill 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Als. (1).

20.
Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.].

by Walker, Orville C.

Edition: 5th ed.Publication details: McGraw-Hill/Irwin 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Mar (1).

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