Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel
Publication details: McGraw-Hill/Irwin 2012Edition: 9th edISBN: 9780071314404Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | BelItem type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | ELM LIBRARY (ELM) New Materials Shelf | HF5823 Bel (Browse shelf (Opens below)) | Available | H018104 | |
Open Book Shelf | ELM LIBRARY (ELM) New Materials Shelf | HF5823 Bel (Browse shelf (Opens below)) | Available | H018105 | |
Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5823 Bel (Browse shelf (Opens below)) | Available | H020017 | |
Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5823 Bel (Browse shelf (Opens below)) | Available | H020018 |
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