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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel

By: Belch, George EContributor(s): Belch, Michael APublication details: McGraw-Hill/Irwin 2012Edition: 9th edISBN: 9780071314404Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Bel

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Item type	Current library	Call number	Status	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5823 Bel (Browse shelf (Opens below))	Available	H018104
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5823 Bel (Browse shelf (Opens below))	Available	H018105
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5823 Bel (Browse shelf (Opens below))	Available	H020017
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5823 Bel (Browse shelf (Opens below))	Available	H020018

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Previous	HF5823 Adv Advertising and promotions : an integrated brand approach /	HF5823 Adv Advertising and promotions : an integrated brand approach /	HF 5823 Bar (The) advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /	HF5823 Bel Advertising and promotion : an integrated marketing communications perspective /	HF5823 Bel Advertising and promotion : an integrated marketing communications perspective /	HF 5823 Bel Advertising and promotion : an integrated marketing communications perspective /	HF5823 Clo Integrated advertising, promotion, and marketing communications /	Next

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