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Crisis marketing : when bad things happen to good companies / Joe Marconi.

By: Marconi, JoeContributor(s): American Marketing AssociationPublication details: American Marketing Association/NTC Business Books 1997Edition: 2nd edSubject(s): Marketing | Marketing - Case studies | Crisis management | Crisis management - Case studiesLOC classification: HF5415.122 | Mar.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.122 Mar. (Browse shelf (Opens below))	Available		H004738

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Previous	HF5415.122 Cro. Cross-cultural marketing /	HF5415.122 For. Managing and marketing technology /	HF5415.122 Gib. Marketing higher and further education : an educator's guide to promoting courses, departments and institutions /	HF5415.122 Mar. Crisis marketing : when bad things happen to good companies /	HF5415.122 War. Financial aspects of marketing /	HF5415.122 Wil. Accounting for marketing /	HF5415.123 Aus. Is anybody out there? : the new blueprint for marketing communicatios in the 21st century /	Next

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